logo诠释

新LOGO选取了铁骑力士“TECHLEX”英文名称作为LOGO的原型，取意公司“科技、铁三角、人”的精神内核，围合成“人”，串联起人与科技（T）两者之间的辩证关系，旨在传递科技为人，以人为本的品牌主张，同时体现品牌核心创造力的延展性，以及未来无限的创造空间。

图形主体“TECHLEX”中的“TECH ”代表科技，“LEX”代表标准，我们希望铁骑力士未来以数字化的技术重塑整个农牧和食品行业的标准。

LOGO以黑色和红色组成，其中黑色代表着雄浑及厚重的历史，红色代表永不停歇的胜利欲望。

The new LOGO has chosen the English name TECHLEX as the prototype of the LOGO. It embodies the core spirit of the company, which is centred around "technology, the iron triangle, and people." The design forms the shape of a "person," symbolizing the dialectical relationship between people and technology (T). “TECHLEX is a dialectical relationship between people and technology, aiming at conveying the brand proposition that technology is for people and people-oriented, while also reflecting the extensibility of the brand's core creativity and the unlimited possibilities for future innovation.

TECH” stands for technology and ‘LEX’ stands for a standard in the main body of the graphic ‘TECHLEX’. We hope that Tiejirushi will reshape the standard of the whole agricultural and food industry with digital technology in the future. We hope that Ironmaster will reshape the standard of the whole agriculture and food industry with digital technology in the future.

The logo is composed of black and red colours, where the black colour represents the majestic and rich history and the red color represents the consistent desire to win.